In an organization, if Magento is the choice for eCommerce and NetSuite is used to manage supply chain, inventory, and customer relationships, the organization gains much more value when the two are integrated than if the platforms operate in silos.

The need for Magento Netsuite Integration

  1. Efficiency – Integration makes your operations more efficient by automating the order transactions between the Magento webstore and Netsuite. Entering data from the webstore to the ERP manually can be error-prone and tedious. With integration, one needn’t worry about inaccurate order, inventory count, customer, and item data.
  2. Capability – Integration elevates the system’s ability to provide advanced service levels like intelligent procurement, better shipping times and accuracy. Customer experience is automatically improved.
  3. Customer priority – Real-time inventory checks can help customers view the actual stock. Magento Netsuite integration also enables quick turnaround for orders and great customer experience overall.

Approach to Magento NetSuite integration

Choosing the right approach to NetSuite and Magento integration hinges on various factors such as –

  • pricing that is affordable as against ROI;
  • technology change management within the business;
  • preferred method of execution i.e., if it needs to be outsourced vs. managed internally and
  • business growth in terms of how much the business is actually expected to scale.

Different organizations choose different paths based on these parameters and the choice of path normally falls in one of these four methods –

SmartConnector integration – The NetSuite SmartConnector is a prebuilt integration that can quickly and easily integrate order, product, and customer information between Magento and NetSuite without IT support. This integration needs minimal ongoing costs with continuous upgrades, maintenance, and support is provided by Magento.

Point-to-point integration – Very affordable approach, in this type of integration Magento and NetSuite are pointed at each other to synchronize data like inventory counts, orders, customers, and items. This approach is not perceived as one that will suit scalability as it would entail complete re-build of operations when there’s growth and expansion.

Custom integration – This is expensive but possibly the best approach to integration for organizations that have the right resources and specific requirements. In this method, application programming interfaces (APIs) available for both Magento and NetSuite are customized to synchronize data. The data synchronized is normally of five types – item, inventory, customer, shipping and order data.

Multi-channel integration – With this approach, inventory, order, customer, product, and shipping/tracking data are synced through the operational hub to any of the other systems. The operational hub that sits in the middle is the integration platform. This type of integration is very flexible and configurable because sellers can define business rules for their data as it moves between systems.

The final word

Magento and NetSuite are two expensive platforms and organizations should get the most value out of both systems. Every business is different and has its own needs. Choosing the best solution depends on budget, complexity of operations, and plans for growth.

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