Overview

BlackberryFarm is a 4,200 acre luxury resort located in Tennessee, US. It remains a top destination for travel, food and wine, and in 2011 was rated the #1 Resort in the Continental U.S. and Canada by Travel+Leisure.

The client had combined their websites into a single unified branded online experience to uphold the luxury brand. The goal given to Payoda was to enhance the existing user experience by reflecting the actual ambience of the resort – this would inturn engage site visitors, with consistent experience from initial visits, pre-arrival booking, and post visit to the resort.

What we did ?

Enhance User Experience
Magento Powered Web & Mobile experience
UI Design

@BlackberryFarm has one of the best web sites in the business.

Andrew Harper@HarperTravel

Methodology

Payoda created a Magento based web and mobile app. The UX design was envisaged to match the physical environment of the resort and included a slick interface for superior shopping experience. Content on the site was made engaging with cook books, plan a stay and shop on-the-go.

The complex Netsuite integration was enabled through a secure channel connection. There were also many other integrations that were challenging – Ordergroove; Cybersource; Liveclicker; WebCollage; PepperJam and so on. There was one dedicated onsite manager for the entire project and at offshore there was a PoC for each of the integrations.

Results

  • Guests found the app enhanced the overall experience during the stay at the resort
  • The targeted offers and marketing strategy exceeded client expectations
  • eCommerce sales increased creating a larger audience for exclusive Blackberry Farm content & promotions.

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